Online casino and sportsbetting provider Sky Betting and Gaming has announced that its Sky Bet Deutschland subordinate has signed a deal that will see platform solutions innovator SBTech supply it with a full sportsbook platform for Germany.
Sky Betting and Gaming explained that Sky Bet Deutschland is now set to utilize a sportsbetting platform from Isle of Man-based SBTech complete with pricing, trading and risk management services. It stated that the agreement will additionally cover the provision of customer relationship management, payment, reporting and automated bonusing tools.
“Our growth strategy is focused on agility and technological innovation and, as such, SBTech was a natural choice as our sportsbook and platform provider,” read a statement from Jochen Weiner, Managing Director for Sky Bet Deutschland.
Sky Betting and Gaming declared that its customers in Germany are set to benefit from localized products, content and payment methods while being able to take advantage of “innovative betting features” such as flexible cash-outs, enhanced accumulators and price boosts.
“The deal with Sky Bet [Deutschland] consolidates our position as the market-leading provider of sportsbook and platform solutions for premium operators worldwide,” read a statement from Richard Carter, Chief Executive Officer for SBTech. “I’m particularly looking forward to overseeing the close collaboration between our teams. Innovation is at the core of both of our organizations and together we can push the boundaries of the sportsbetting industry, providing new products to customers in a wide range of territories.”